CEDO 540 Week 4

In week 4 we reviewed Bill Tancer and his Hitwise site. I found that Mr. Tancer is an extremely intelligent individual who has developed a highly intelligent method of gathering information.

Hitwise is a site that offers companies the ability to see the statistics of their customers usage of their site and others. The site follows the keystrokes of random people on the internet and identifies what they are looking at and what they are using.

I think the Hitwise site is certainly usefull to companies to see what is working on their site and what isn't, however, I also think they need to complete additional surveys to gain a more in-depth and detailed analysis of what the customer feels. I find this to be usefull to find who uses the site and how frequently and thus it would identify who to poll to get the best information. I don't like the fact that companies can use this to steal information from other companies as to what is working for them and what isn't as I feel this is immorral and flys in the face of maintaining competitive balance.

Ultimately, I feel that if used properly, this site can be very usefull to companies and increase the buyer/distributor relationship for all of us.